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Franchising is the practice of using another firm’s successful business model. The word ‘franchise’ is of Anglo-French derivation – from franc – meaning free. For the franchisor, the franchise is an alternative to building ‘chain stores’ to distribute goods that avoids the investments and liability of a chain. The franchisor’s success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.
Why Franchise Model?
1. Franchising is a modern way of expanding business, offering the franchisee the right to utilize the franchisor’s brand (Name, logo, trademark) to engage in the process of Selling or distributing, the goods or services under the operating format prescribed by the franchisor.
2. In the present era of shrinking boundaries, scarce resources & increasing cost of capital, franchising is the SMART way of expanding beyond territories of influence.
3. It’s an Inclusive business model of value creation across the business cycle, a win- win solution for the stakeholders involved.
4. Franchising is the Point of Inflexion for businesses/economy exhausting of capital resources.
1. Expertise of a sophisticated team of Academicians, Operational experts & Attorneys with a regional exposure of over 40 years in Gulf. Offering hands on experience –
2. Proud in sharing success stories of consulting & development of regional brands
3. Insightful in gaining connect to the Cultural Integration & Local customization, a mandate to unleash a brand’s potential in Gulf
4. Strategic Outlook in spotting emerging business sectors, evolving consumption patterns & tapping the market potential
5. Humble in acknowledging Value creation to ever stakeholder involved among our projects
The Advantages of Franchising
1. Opportunity to expand beyond geography of Influence
2. Business Growth unrestricted to Capital, Human resource & Control
3. Potential of an Entrepreneur led business unit
4. Royalty of sharing the brand equity.
1. Advantage of owning an successful brand
2. Faster ROI over a new brand development
3. Assisted Training & Development by the franchisor.
4. Leverage the marketing campaigns designed by the brand
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